Luxury Apartment Shoot

New lobby at Elmhurst 255

I love shooting interiors and exteriors. There’s an art to making a room look inviting enough that someone would want to live there. Unlike shooting portraits, where you shoot lots of pictures to get a range of expressions, in architectural photography you spend a lot of time setting it up and getting the room looking just right; then you only take a few pictures.

I hooked up with Morningside USA about three or four years ago when they opened a 306-unit complex in my town and I shot all their marketing pictures (see here). A few months ago I shot their newest project, a 192-unit luxury apartment building in Elmhurst.

I always use a medium format camera for these jobs. My smaller D-SLR cameras just don’t cut it for this kind of work. The quality of the finished images is unbeatable, and the dynamic range (the amount of detail you can see in both the shadows and highlights) is superb. The larger file size also gives me more room to tweak the images by straightening out converging verticals and making sure the walls don’t look like they’re leaning in or out (a common problem with all wide angle lenses).

To see how the pictures are used on the client’s website, have a look at Elmhurst 255. And if you’re looking for a great place to live, close to the Metra station and only thirty minutes from downtown, check them out.