The bulk of my work is photography. It’s what I’ve done professionally since 1989. But my clients are surprised when I tell them that I studied video production in college and have a degree in Studio Art/ Photography & Video. I’ve always enjoyed the storytelling aspect of videos– getting a message across through a combination of images and sound. Years ago I really wanted to direct music videos; I loved how they could tell a story and lead you through several different emotions in less than three or four minutes.
But when I finished college in 1989, it was too expensive to break into video on your own, and most editing was done in claustrophobic editing rooms, digitally splicing video tapes into more video tapes. Photography, with its chemical processes and darkrooms seemed much kinder to me at the time…
I shot my first commercial video for one of my photo clients in about 2009. Since then, the work has steadily increased each year. In 2014-15, I stepped into the “big time” when I worked on training video for Bank of America. Last year, I made three videos for a local outreach center that supports single moms, at risk kids and low income families. This was one of those videos, shot for a donors’ fundraising evening…
[Jennifer’s Story, for healthcare client, 2014]
I first got the video question about five years ago; I’d just gotten my first D-SLR camera that could shoot video, the Canon 5D Mark 2. This particular camera caused a revolution in the photo/ video world. Suddenly feature films and commercials were being shot using small, relatively inexpensive cameras and high quality video was finally made affordable to the masses.
But making high quality video isn’t as simple as just buying a good camera. The two places where most new videographers fall down is in lighting and sound. Good lighting is essential– something experienced photographers have to deal with all the time. But where a lot of ‘new videographers’ fall short is in recording quality sound. If the audio is muffled or hard to hear, even the best videos can still be hard to watch.
I’ve invested thousands of dollars over the last three years in quality video gear. I now work with three external microphones, two audio recorders, pro editing software, video lighting (completely different from lighting gear used in photography) and a specialized video tripod (again, totally different from a photography tripod).
[Brian’s Story, for healthcare client, 2014]
Today, video is a regular part of what I do. I’m currently working on a training video for Bank of America, as well as a short web video for one of my hospital clients. There are more in the works too. Last year I made several events videos for clients too- some for distribution to news outlets and others for web use or training purposes.
Do I do video? Definitely… I really love putting together stories.
Email me to talk over any ideas you have.
The Adventures of Mike’s Camera is the blog of freelance photographer, Mike Hudson. He is available for commercial photography assignments– marketing, corporate, editorial, annual reports, lifestyle, web page photography, and events. His clients have included many regional and national magazines and newspapers, several healthcare providers, colleges, hotels, architectural firms, small businesses and more. Visit MichaelHudsonPhotography.com to check out his portfolio or contact him via email.