Recently I was asked to photograph interiors for a new, $60-million dollar luxury apartment development going up in my town. The six story building is hard to miss– three hundred 1, 2 and 3-bedroom apartments surrounding a large outdoor patio and pool area. The pictures will be used in promotional materials– in print, on the web, and in their social media sites.
We had to shoot everything all in one day, and also work around the construction crews working feverishly to get the first units done before their deadline. Added to that, there were only two model units open, so we had to shoot those in between showings to prospective renters. It made for a full, but very productive day of shooting.
I started by arriving early and shooting the lobby (main pic above), which is the centerpiece of the development. I don’t like to use supplemental lighting any more than I have to, but I needed to light some of the furniture, which was looking too dark. I didn’t just want to shoot in HDR (high dynamic range) and leave it at that, though in the end, it became a mixture of an HDR image combined with specifically lit elements.
Because construction was still underway, there was all kinds of garbage out the lobby windows- mounds of gravel, tractors and other construction related items. In the end, I had to return a couple days later and shoot some trees and sidewalks from around the complex, then replace the views out the windows with those.
It got even harder when I needed to add some better views out the windows of the apartments themselves. I couldn’t just add trees because the units were two or three stories up. In the end, I got computer renderings from the architects, of what the view was going to be like, and pasted those in the windows.
I think I spent about two full days after the shoot to get all the high resolution images done. The client has since used them on their website and is getting great feedback from their Facebook page.
Since then, I’ve gone back two or three times to shoot exteriors as the outside of the building nears completion.
The Adventures of Mike’s Camera is the blog of freelance photographer, Mike Hudson. He is available for commercial photography assignments– marketing, corporate, editorial, annual reports, lifestyle, web page photography, and events. His clients have included many regional and national magazines and newspapers, several healthcare providers, colleges, hotels, architectural firms, small businesses and more. Visit MichaelHudsonPhotography.com to check out his portfolio or contact him via email.